Little known stories behind
package designing

Milker's, a prominent dairy brand give us an assignment to make a package design for their buttermilk.

Design Approach

Packaging has a profound impact on how we relate to particular products. The colours, textures, fonts, and compositions on the products we buy can really change how we feel, taste, and experience a brand. Especially in the age of social media, product packaging and "shelf-presence" is extremely important for brands to get (and remain) in the consumer consciousness.

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Packaging is the most economic real-estate a brand can have to communicate with customers.

 

In this packaging, we have merged market demand with packaging. Buttermilk is a healthy alternative for a refreshment drink. It rejuvenates our body. A traditional Indian made refreshment drink in Indian market scenarios never explored that opportunity. But we decided to explore!